Wednesday, October 6, 2010
Something has got to give...
as I have been burning my proverbial candle-ends! I have been taking a long, hard look at my online business over the past few months and debating on how to progress. In an effort to diversify and take advantage of different customer bases, I put my items in several shops, as do many "hand-made" artists. Up to now, I have my website, 2 Etsy shops, an ArtFire shop, and a 1000Markets shop. I was also on Trunkt until they changed their format . This is just too much! A family, home, 9-5 job, and a jewelry business is a lot to juggle and I need to figure out a better balancing act. Obviously my boys come 1st, and unfortunately, I need my 9-5 job, so it comes down to the jewelry business.
My website is a keeper; I just tweaked the design a bit, changed the colors, font, etc. Etsy seems like a given as well...I split my original shop into 2 there in order to have a separate rosary business, but I don't know if that helped...maybe I should consolidate them again. I have had an ArtFire shop for quite a while, but haven't really worked on it...usually I list things to Etsy and then use the import feature to bring items over, or I just put them on my website. To date, I haven't had any sales there or any buzz. I had actually been debating closing it down, but, when they made an offer to opt-in for a Pro shop at a low $5.95/month, I thought I would stick around a bit longer. I'm thinking I may try to focus on this one for a while.
While this was taking place, it was announced that 1000Markets, seeminly the higher-end marketplace, has folded...they sold out to a site called Bonanza (formerly Bonanzle) - I'm not even going to link there, it is so completely useless. Discussing the impending business closure/move, someone on the 1000Markets' seller forum said the transaction equated to "the Nordstrom of Handmade selling out to the Dollar Store" ! Seriously, it is like a big flea market there. So, I will definitely be closing that shop - yay, a decision made for me!
On a positive note, I have been featured in 2 new ArtFire collections - similar to Etsy treasuries. How about you...how do you balance things?
at 9:18 AM